A few years ago Joel Primus was a BC High School Champion and one of the best young distance runners in Canada. Now, he and his partner Alex MacAuley, another outstanding high school middle distance runner from the past, are entrepreneurs as founders of a company named Naked. They produce high end quality priced underwear for men and the company has gained considerable attention. Joel made two appearances on Dragonâ€™s Den and his company has caught the attention of some financial backers who are willing to take the company public. Naked Boxer already has contracts to sell their line of under garments to Holt Renfrew and Nordstrom with more stores expected to carry the brand in the near future. We will keep you posted on how Joel, Alex and Naked is doing.